0 1 0 1 2 3 4 5 6 7 8 9 0 0 1 2 3 4 5 6 7 8 9 0

Pijja

We crafted a full-fledged brand identity film for PIJJA — a bold, high-energy animation that introduces the new logo and the world it represents. The video builds the brand’s vibe through dynamic motion, playful transitions, vibrant colour hits, and a confident visual rhythm. Every frame reinforces PIJJA’s personality: fresh, youthful, and unapologetically fun. The film culminates in the hero logo reveal — a definitive statement of the brand’s new identity.

Pijja | Brand Identity

2022

Video

(00)
Our Approach

Crafting unique solutions with precision and passion.

We began by understanding the brand’s design language and the personality PIJJA aimed to project. Through extensive visual R&D, style explorations, and motion tests, we developed a dynamic animation system that could bring the logo and its supporting elements to life. Pre-visualised sequences and detailed storyboards helped us craft a cohesive rhythm that felt playful, bold, and unmistakably PIJJA.

Shaheen_Bhatt
uxunleashed_1
XWife
uxunleashed_4

(01)
Our Goals

The Creative Force Powering
Leksa's Vision and Innovation

Our goal was to introduce the new PIJJA identity with energy and clarity — showcasing the logo not just as a mark, but as a living expression of the brand. We set out to build familiarity, capture the freshness of the revamped identity, and create a strong first impression through movement, colour, and visual attitude.

At the core of Leksa is our commitment to not just meet, but exceed, client expectations. We believe in building solutions that are not only visually captivating but also strategically sound.

Sofar

(02)
PROJECT GOALS

Our journey has been marked by countless successful projects that not only achieved but surpassed our clients' goals, reinforcing their trust in us as a leading innovator in the digital landscape.

At the core of Leksa is our commitment to not just meet, but exceed, client expectations. We believe in building solutions that are not only visually captivating but also strategically sound.

01. Why Leksa for web design?

We combine aesthetic elegance with functionality to create websites that are not only visually appealing but also highly user-friendly and optimized for all devices. Our designs are custom-tailored to reflect your brand's identity and goals.

02. What makes our branding unique?

Our branding approach centers on creating a cohesive and powerful identity that resonates deeply with your target audience. We delve into your business’s essence to craft a brand strategy that stands out in a crowded market.

03. How do we enhance social media presence?

Our social media strategies are built on a deep understanding of brand voice and audience engagement. We manage your social media platforms with a focus on fostering growth and increasing interaction, leveraging the latest tools and trends.

04. Why choose our photography service?

We offer professional photography that captures the essence of your brand and products. Our skilled photographers use state-of-the-art equipment and techniques to deliver high-quality images that enhance your marketing materials and online presence.

(02)
Conclusion

What benefits our customer get from this project?

The final film delivered a high-impact identity reveal that aligned with PIJJA’s brand direction. The animation reinforced the brand’s youthful character, became a shareable asset across platforms, and fulfilled all creative expectations while providing a distinct visual benchmark for future communication.

uxunleashed_12
uxunleashed_9
uxunleashed_14

"Working with Nayla™ on our inclusive and diverse photography project has been a joy. They truly understood our vision and created a space where every individual felt celebrated and represented. Their – commitment to capturing authentic moments and embracing diverse stories was remarkable. The team's professionalism and ability to make us feel comfortable allowed us to express our true selves during the sessions. "

John Anderson
Project Manager

NEXT PROJECT

Steve Madden | Feat. Shanaya Kapoor

Video